For this concept, the client is "Bullet Time Cinema", an indie movie studio that specializes in producing action movies. Their movies tend to have a moderate budget and usually have exaggerated or over-the-top visuals and effects. The studio is also known for shipping their movies directly to clients who would like to own DVDs of their movies by ordering it through their website.
The client would like a new logo for their studio, a direct mailer for the envelopes they send DVDs in, and a key chain design that they include with any movie they ship to clients as a way of thanking them for their interest in the studio and their movies.
I started with the logo first, and I had to go through a few revisions before I had a logo I felt confident in working with.
The first logo - the one designed as a stopwatch - was supposed to depict a stopwatch in motion while the hands were replaced with bullets. However I was worried that the bullets in the stopwatch would be hard to notice if the logo was viewed from a distance or as a smaller image, so I abandoned the idea.
For the second version of the logo, I decided try something different from the stopwatch, and instead was inspired by the speed lines in the stopwatch. My second version used a film reel behind the s bullet. I also decided to add a dark blue to the logo as a complementary color to the bullet shell brown. I had the idea to have the text each on it's online with a film reel and bullet connecting all of the text, but I discarded this version because I thought the logo looked too busy.
The third version of the logo tried to simplify the second version by only using one bullet and film reel. I changed the typeface to "Fireye GF 3 Headline" due to it giving the logo more of a hi-tech feel. I was mostly satisfied with this one, but I felt that the logo was a little too wide.
The final version of the logo only had some small changes made to it. The film reel behind the bullet was shortened, and the space between "bullet" and "time" was lessened.
Now finally settled on a logo, I designed the key chain next. After finding a good 3d template, I added a gradient to the border of the key chain that matches the shade of brown used in the logo, and then placed the logo in the center.
Lastly, I moved on to the packaging that the movie itself would ship in. I once again found a good 3d template, and I decided to keep the design simple by adding a lighter shade of blue, and grey borders on the top and bottom. This is to give the logo more importance and stick out more in the design without it looking too plain.
