For this concept, the client is a young married couple and they are both pianists with 10+ years of experience. They say that their love of piano is how they first met and bonded, and they enjoy playing duets together whenever they can. The name of their channel, "Duet Night", came from a spin on words they came up with when they would spend "date night" playing the piano together.
They want to start a YouTube channel where they want to teach step-by-step lessons for how to play piano ranging from beginner to expert levels. What makes their channel stand out is that viewers are encouraged to learn alongside someone else, as the songs they teach are meant to be played as a duet. Their channel has attracted many viewers, and there are a lot of couples among their fan base that enjoys learning the piano together by watching their videos.
The clients want to update their channel's branding, so my goal is to make them a new logo, avatar, and banner for their YouTube channel.
Starting with the logo, the clients wanted their faces to be featured in it along with piano keys. I decided that a their faces with circular border made of piano keys was worth experimenting with, so after finding a circular piano key asset, I started to experiment. While I believed that the logo had some potential, this first version of it needed to be adjusted, as I thought the border was too large.
I felt the second version of the logo needed to decrease the size of the keys to give the couple more focus, but in doing so I was risking cutting out the minor keys (the black ones) and it would be harder to tell that the border was piano keys. I searched for a new asset and found one that had the minor keys on the inner part instead of the outer part like in the first logo. I trimmed the size of the keys to make the border smaller as well, while leaving the minor keys visible to make it still possible to tell the border is made of piano keys.
The logo was finished, but when making their avatar version of the logo the border would still be too large. The avatar would be viewed much smaller on a webpage, so the border needed to be as small as possible so the clients' faces were more prominent, but the black and white keys were still visible.
The banner was the last thing to make, and like the avatar, it would be based from the logo. Due to the banner's much larger size, I felt comfortable using the full size of the piano keys border. The first version of the banner felt like a good start, but I felt like I could of used the space better, and added some text.
In the second version of the banner I expanded the border to the edges, and I added some text as well: "piano tutorials for two" as a quick indication of what their YouTube channel is about.
Lastly I found a good 3d template for a YouTube page, and edited it to add the avatar and banner as a mockup of their YouTube page.
