A client wanted to update an old logo they were using for a business named "Little Palm" in Jamaica. They requested that the logo retained it's "tropical" feel, and they specifically requested for the "P" in "Palm" to remind viewers of a palm tree.
Below is an image the client took of their current logo.
I then got to work, going through a few concepts and revisions with the client before we settled on the fourth draft. Each draft the client wanted something different, and the logo slowly transformed over the drafts.
Below is the first draft, made by piecing together and editing some royalty-free assets.
The client wanted the type to be thinner and the palm leaves to be much bigger and more pronounced in the second draft. The leaves are edited from an asset I bought.
The client much preferred this direction. Next, they wanted the palm leaves to be a little smaller, and the "L" in "Little" to be similar to the "L" in the old version of the logo. The pen tool was used to make the "L", using the old logo's "L" as a reference.
Almost satisfied, the client wanted two more changes - to make the palm leaves look more "windswept", as if they were blowing in the wind, as well as make the body of the "P" look more like the trunk of a palm tree. Using another piece of an asset I paid for, I merged it with the logo.
With these revisions, they were happy with the final version below. I gave them a light and dark version of the logo as well for use on different colored backgrounds, as well as PNG, PDF, and SVG versions of each.
